For 60 years summer and Drumstick have been synonymous. So to celebrate our milestone birthday we wanted to give back to the season that gives so much to all of us. Instead of your typical birthday flavours, we took inspiration from our beloved summer spots here in Australia. Partnering with Clean Up Australia we created three new Drumstick flavours, ‘Let’s Clean Up Our Beaches’, ‘Let’s Clean Up Our Rivers’ and ‘Let’s Clean Up Our Parks’. Part delicious snack, part rally cry we called on the nation to scan the pack and sign up for a free Clean Up kit to help us protect summer for years to come. The results were outstanding, with huge customer support, business support and a rapid increase in orders for Clean Up Kits.