SENIOR CREATIVE
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National Australia Bank - Overseas Travel

Insight

Our human quirks are always going to get us into sticky money situations overseas. Peace of mind can only be achieved by knowing that no matter what you get yourself into, things can be solved quickly and easily.

NAB - Overseas Travel 

NAB wanted to position themselves as the bank to travel with. So to bring their travel offering to life, we created an integrated campaign across highly targeted communications, running in the lead-up to, and during, key travel periods. The campaign was executed under NAB’s Made for Human platform that talks to the little human quirks we all have.

The campaign had over fifteen digital and social assets, personalised for different audiences, messages, products and platforms. 

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Outdoor

A suite of OOH assets was created for a highly-targeted media buy across Australia, including placements inside major airports.

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