SS16 Beauty Campaign

To revealing the new summer trends we decided to give our customers VIP access to beauty experts from our most premium brands. We partnered with the head make-up artists at YSL Beauty, Estée Lauder, MAC and Benefit to create informative and inspiring tutorials exploring their personal trend forecast. As an extension of the MYER Spring/Summer ‘16 brand campaign New Light, the beauty campaign aimed to inspire customers to experiment with new looks. The campaign look and feel took cues from the seasonal trends of bright and fresh skin, dynamic highlighting and gradient colour palettes.