2020 wasn’t an easy year for anyone. It proved to be one of the most ruthless years that the global economy has ever seen .
As an agency who was lucky enough to continue to thrive, SICKDOGWOLFMAN felt it our responsibility to give back to the suffering creative community that has given so much to us over the years. Watching our colleagues, production partners and friends go through a dire period of redundancy, or at the least a drop off in sales and business, we wanted to create something for them.
PEP magazine is just that, a celebration of Melbourne’s creative community. The first issue featured over 80 unique creatives from a number of disciplines, each of which got to show their work, and remind the world that they’re out there and ready to rock. The magazine reminded every agency, headhunter, or potential client that talent in Melbourne is ready as soon as they are. But even more importantly, it celebrated every creative it featured, and gave them a glimmer of hope in a distinctively negative time.