A Billboard That Goes 0-100 in 3.3 Seconds
To launch BMW’s fastest car ever, we wanted people to experience the thrill. So, we created the fastest billboard ever. With only a section of track visible and the iconic sound of a roaring M5 engine to guide them, people were asked to catch the M5 as it flew through the billboard frame. Successful participants would go into the draw to win the ultimate driving experience in Germany. Over a thousand attempts and 307 successes later, we let people experience the impressive speeds the M range offer, without having to test drive the car.
How it worked
Step 1: You took your place at the podium.
Step 2: The race began.
Step 3: The M5 raced around the track with only the sound of the engine to guide you.
Step 4: As the M5 engine came roaring in from the left, the challenge was to capture the car as it crossed the frame.
Step 5: Those successful went in the draw to win the ultimate driving experience in Germany.
Try it for yourself below. Make sure your sound is on and hit pause when you think the M is approaching to capture it fully in frame.
