When Australians think summer, they think scorching hot days, backyard sports and sticky ice cream hands. Drumstick is, and has always been, at the very heart of this. For over 50 years, the brand has been synonymous with the season, and evoked this sense of nostalgia; memories of all the good times Australians had growing up. But a lot has changed in the last 50 years. We as a country have changed and so have our mindsets. What will always remain true is that summer is a time to have fun, connect with each other and live out iconic memories and good times. And that feeling is exactly what Drumstick is all about. The ‘Summer’s Here’ campaign is a reminder to a new generation of Australians that summer is only a rip, lick and a bite away with Drumstick.