In a country fraught with Islamaphobia, the Islamic Museum of Australia has the power to correct narratives and create real change. But many Australians don’t know it exists, and for those that do, many don’t think the museum is for them.
With five unique gallery spaces, a plethora of untaught historical information, a unique art collection, defining architectural spaces, and the social and cultural takeaways that come with every visit, everyone will be drawn to visiting the museam for different reasons.
So, we decided to create an ambassador-led campaign that extended an open invitation to all. We showed everyone what the IMA experience offered our ambassadors, to help them identify their own reason to visit the museum.